Earlier this year, Canva ran an experiment on its “Teams” plan pricing that evaluated two attributes: price per person and minimum commitment. The brand tested 4 variants, ranging from $60-$159.90 per seat and up to 5 minimum seats. The winning plan was $100 per seat with a 3-seat minimum. The results suggest that showing the cost per seat, rather than a total for all seats, is a better strategy. Additionally, round numbers (e.g. $100) can actually perform better than lesser non-round numbers (e.g. $99.90).